Creative graphic and logo design company for website and online marketing needs in Johannesburg
REDS Advertising an established graphic design company in Johannesburg combines creative skill in presenting visual communication in an appealing and informative synthesis of type, space, image and colour so as to capture the viewers or readers immediate attention.
In today’s internet based world, graphic design is more often associated with website design and presentation - the fusing together of a visually appealing and user-friendly electronic commercial footprint with hard data on the business and its products and services.
An increasing percentage of customer interaction today is occurring electronically – through the business website, Facebook page, twitter and business blog. Each channel demands a certain application of creativity and crafting together of message, product and visual appeal.
Wikepedia will tell you that “while Graphic Design as a discipline has a relatively recent history, first coined by William Addison Dwiggins in 1922, graphic design-like activities span the history of humankind: from the caves of Lascaux, to Rome's Trajan's Column to the illuminated manuscripts of the Middle Ages, to the dazzling neons of Ginza……they share many of the same elements, theories, principles, practices and languages,…... In advertising art the ultimate objective is the sale of goods and services. In graphic design, the essence is to give order to information, form to ideas, expression and feeling to artifacts that document human experience."
REDS Advertising has over 40 years in the graphic design industry. We have solid experience in creating a custom designed graphic visual which meets all your objectives, whilst having significant impact generating awareness and a need to connect.
We realise that with any print ad, we have a maximum of 7 seconds to capture the readers’ attention before he or she turns the page and less than 3 seconds on a billboard before it is left behind.
There are many reasons why creativity in graphic design is important in advertising:
- The final visual impact of a well-designed, integrated range of customer interfaces provides the platform for the business’s endeavours in personal selling, sales promotion, direct marketing, public relations and sponsorship.
- It differentiates your products and services from the 'me too' products by shaping attitudes and emotions so as to position the brand in preference to those of your competitors.
- It provides knowledge, thus stimulating thought and enquiry.
- It can persuade, be relevant and meaningful.
- It facilitates purchase and product or service trial.
- It creates loyal customers.
- It transforms nondescript ads to captivating ads.
- Exhibition Stand Ideas
REDS Advertising’s creative graphic design skills can be applied to the design of stickers, labels (the silent salesperson), business cards, posters, corporate brochures, billboards, website graphic design. There is nothing too small or too large or too complex for us to design. We have deep experience in designing in each of these applications and across a wide range of industries and types of businesses.