Reds Marketing Tips

Reds regularly creates Marketing Tips for users who would like to increase, and perfect their marketing campaigns.

Promotional items: an exceptional sales tool

Promotional products are a fantastic way to make a lasting impression! They not only reach the same audience repeatedly but also introduce your brand to new people constantly, all at a lower cost per impression than traditional media. Studies show that 90% of recipients proudly own branded promotional items, using them daily and engaging with the advertiser regularly. Pens, USB sticks, and keyrings are among the favourites, often found in briefcases, work folders, or handbags. Writing instruments remain the most popular choice. Moreover, research indicates that receiving branded promotional items fosters positive views of companies, with 61% of recipients expressing interest in the company’s products afterward. These gifts also play a crucial role in attracting new customers. What’s even more impressive is that many recipients hold onto these gifts for up to two years, serving as tangible tokens of appreciation for both clients and employees. It’s not about the price tag but the sentiment behind the gesture that truly matters. At Reds Advertising, we understand the significance of corporate gifting and branding. As a registered retail supplier partnered with numerous warehouse importers, we offer tailored corporate gift and clothing solutions to suit your needs. Our extensive range of promotional products includes Eco-Lifestyle products, Writing Instruments, Folders & Notebooks, Bags, Drinkware, Office Accessories, Tools, Leisure & Outdoor gear, and even Novelties. Additionally, our Corporate Clothing Collection boasts an unparalleled variety, featuring T-Shirts, Golf Shirts, Lounge Shirts, Leisure Wear, Sweaters & Fleece Jackets, Trousers, Kiddies wear, Hospitality attire, Work Wear, Safety gear, and...

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Why are branded promotional gifts and clothing so popular?

Branded promotion gifts and clothing are popular for several reasons: Brand visibility: Branded promotional items serve as a mobile advertisement for a company or brand. When people wear or use these items, they act as walking billboards, spreading awareness and increasing visibility for the brand. Positive association: By giving away promotional items, companies aim to create a positive association with their brand. When recipients receive useful or attractive items, they are more likely to have a favourable perception of the brand and feel grateful for the gift. Customer loyalty: Promotional gifts can help foster customer loyalty. By rewarding customers with branded items, companies can strengthen their relationship with existing customers and encourage repeat business. The act of giving a gift can also generate a sense of reciprocity, making customers more likely to choose that brand over competitors. Brand recognition: Branded promotional items help build brand recognition and reinforce brand identity. When people see a company logo or slogan repeatedly on promotional products, it increases their familiarity with the brand, making it more likely that they will remember and recognize it in the future. Cost-effective marketing: Compared to traditional advertising methods, such as TV or print ads, branded promotional items can be a cost-effective marketing strategy. They often have a longer lifespan, providing ongoing exposure for the brand, and can reach a wider audience through their recipients. Tangible and useful: Promotional items are physical objects that people can touch and use in their daily lives. Whether it’s a branded pen, t-shirt, or...

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Why you should brand your jackets

Branded jackets are a great way to promote your brand and create a positive sentiment among your target audience. Jackets are useful and versatile products that can be worn by people of all ages and gender. They are also a perfect choice for outdoor events, sports activities, and corporate gatherings. When people wear jackets with your brand logo on them, they become walking billboards for your brand, helping to increase brand awareness, recognition, and loyalty. Additionally, branded jackets help to create a sense of unity and belonging among employees, students, or members of a group. Overall, branded jackets are an excellent investment for any business looking to enhance their brand’s visibility and reputation, while providing practical and stylish clothing for their customers or employees. 86% of consumers have a positive sentiment towards an advertiser, once receiving a branded jacket.67% of consumers own branded jackets95% recall the advertiser's name6100 impressions throughout its lifetime42% of women wear their branded jacket at least once a weekBranded jackets are kept on average for 16 months68% of recipients are likely to give their branded jacket to someone else, once they have done with it, generating even more impressions down the line. So for all your branding requirements, contact the experts at Red's Advertising!

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