Reds Marketing Tips

Reds regularly creates Marketing Tips for users who would like to increase, and perfect their marketing campaigns.

Importance of Creativity in Advertising for Graphic Design Companies

Creativity plays a crucial role in the success of advertising, especially for graphic design companies. We delve into the significance of creativity in advertising and print media, with a focus on attracting the target audience and driving action to purchase. Why is Creativity Important? Building the Marketing Mix: Creativity acts as a pillar in constructing the marketing mix, influencing personal selling, sales promotion, direct marketing, public relations, and sponsorship. Brand Differentiation: It sets apart products from competitors, steering away from the “me too” mindset by shaping attitudes and feelings to position the brand as the preferred choice. Knowledge and Stimulation: Creativity provides knowledge, stimulating thought processes and encouraging thinking. Persuasion and Relevance: It persuades effectively, ensuring relevance and meaning in the eyes of the audience. Facilitating Purchase and Trial: Creative advertising facilitates the purchase decision and encourages trial usage. Building Loyalty: It contributes to creating loyal customers who connect with the brand on a deeper level. Transforming Ads: Creative advertisements have the power to transform mundane ads into engaging and interesting content. Objective Achievement: Ultimately, creative ads are more likely to achieve their objectives and drive desired actions. Use of Colour in Advertising The incorporation of colour in advertisements, despite contributing to production and placement costs, has proven to be worthwhile. Here’s why: Attention-Grabbing: Colour enhances the holding power of ads, capturing attention more effectively. Psychological Impact: People are conditioned to respond to colour stimuli, making it a powerful tool in conveying messages. Enhancing Product Appearance: Products, especially food items, look...

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Product Labels your 'silent salesperson'

Reds Advertising designs labels or tags that will give buyers the relevant information to make the decision to purchase your product. If the label jumps out with an attractive look it will grab your attention and with clear and concise information it makes the decision to buy your product that much easier. Labels also help to build the brand and position the product into the market. The design of the label can materially affect its level of preference by offering cues to the consumer such as the quality of the product. A strong company name will often transfer powerful associations to new products such as 3M, Sony and Kellogg's. The label should make a spontaneous response to words that come to mind when shown. Consumers interpret scenes in which a brand plays a role. The culture conveyed by the brand core, its personality and its self-projection all comes into play when the consumer looks at your label. The label on the product should be incorporated in the brand themes and effective selling, advertising and promotional campaigns will communicate the brand's function and psychological values, trigger trial and reinforce commitment. The label as a silent salesperson can effectively enter new market segments and increase brand usage. The easiest and normally cheapest way to improve sales is to repackage your product that will attract the consumer's attention. This also repositions your product and brand in the market thereby improving market share. With new narrow web technology, lithographic, letterpress, flexographic printing and ink manufacturing...

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The Importance of a Logo and Marketing Materials

The initial lack of customers and cash flow often causes new small business owners to put off designing a logo and marketing materials professionally "until they get a few clients" or "until they get started." Unfortunately, designing their own marketing materials when they launch their businesses instead of having them professionally created will make getting those initial clients more difficult and may result in a business that will not succeed. Many entrepreneurs choose to design their own marketing materials when they launch their businesses, especially by creating their first business card. Or sometimes they will have an amateur designer, friend, or relative create the design. There are several reasons why this is not the best idea. An amateur logo design and business card can make your business more likely to fail for a number of reasons. Your business will not look stable.  It will appear to be more likely to fold or to fail. Clients will not have confidence in doing business with you. Would you do business with someone who seems to be on an unstable footing and who might not be in business by the end of your project or after you have purchased an item? You will look like a very small business.  Large, successful businesses would never consider doing business without professional, originally designed marketing materials. Using materials that are not professionally designed (i.e., Microsoft or Vistaprint templates) makes your business appear even smaller and can possibly indicate that you cannot perform to or meet the standards...

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